Case Study

Emerald Downs Case Study – 123racing Pick6 Wager & Freeplay Handicapping Contests Combination

 

Emerald Downs is the first racetrack in North America to offer the 123racing Pick6 Wager on-site, as well as receiving a customized and fully-managed free-to-play daily handicapping contest website (www.emerald123.com).

Emerald now offer a 123racing Pick6 pool on the last 6 races of every card, while Emerald123.com cross-promotes the wager by offering free-to-play daily and weekly handicapping contests to Emerald racing fans on the same 6 races as the wager each raceday.

Only available on-site while awaiting online availability, the wager has received a strong following from a core group of handicappers, as well increasing fun and participation for newcomers.

On-site Emerald Downs pools are guaranteed to $1,000 payout each Saturday and Sunday, awaiting activation with simulcasting partners.

The pools are now available to all Emerald Downs simulcast partners, and the pool guarantees will be increased as simulcast partners sign-up to activate the wager.

FLICK THE SWITCH to activate the wager on your wagering systems.

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